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Hallie Jackson NOW

E.U. opens investigation into Musk's AI chatbot Grok over sexual deepfakes

03:41

Officials in the European Union opened a formal investigation into Elon Musk’s social media platform X over the AI chatbot Grok, which has been creating nonconsensual sexualized deepfake images. Grok sparked a global backlash by allowing users, through its AI image generation and editing capabilities, to undress people, putting women and even children in transparent bikinis or revealing clothing. NBC News' Hala Gorani explains how the chatbot works and its history of controversy.